Website Product Owner

It's time to hire a new colleague for our marketing department! This is not a replacement role, but as an outcome of improving business efficiency, we've decided to create the Website Manager role. 

Are you ready to help us take things to the next level? 🌟

It is good to know that this position is an individual contributor role, and you'll report to the Head of Marketing. However, within the Marketing department, we distinguish 4 sub-teams:

1. Performance Marketing

2. Product Marketing

3. Demand Generation

4. Brand Marketing

Your job

As the Website Product Owner, you will be responsible for transforming our website into a high-performing, user-centric platform that drives conversions and delivers a seamless user experience.

You’ll use your extensive web design experience and strategic thinking to align user insights with business objectives and develop a comprehensive roadmap for website development and conversion rate optimization (CRO).

You know how to operate in an agile environment, how to prioritize initiatives based on impact, and how to use your leadership skills to ensure cross-functional collaboration.

In short, you’ll manage our most important acquisition channel, making sure users find what they are looking for, ensuring organic growth and high conversion rates.

Your challenges

• Website Strategy and Performance
  • Understand business ICP and users’ jobs to be done to develop and implement a comprehensive web strategy that supports business objectives and marketing goals;
  • Monitor and analyze website performance metrics to identify opportunities for improvement;
  • Optimizing our SEO strategy, and findability of our pages/technology of the website for SEO;
  • Ensure the website is technically best in class, scalable, and optimized for performance by driving continuous optimization efforts to enhance user experience and conversion rates;
  • Manage the CMS responsible for improvements in the content modules and structure;
  • Stay up-to-date with the latest web design trends, technologies, and impact of AI to enhance the website's effectiveness continually.

• Brand Consistency and User Experience

• Understand, conceptualize, and translate user needs and interactions, into actual visual experiences;

• Ensure the website aligns with brand guidelines and delivers a consistent brand experience;

• Oversee the design and implementation of best-in-class UX/UI practices;

• Create engaging and intuitive web experiences for new and returning visitors.

• Project Management

• Act as the gatekeeper for website projects, strategically prioritizing initiatives based on business impact;

• Lead the implementation of sprints, ensuring timely and effective delivery of web projects;

• Work cross-functionally with UX Designer, Front-ender, Performance Marketers, SEO Managers, and Content specialists to deliver the vision of our website.

Skills, Traits & Competencies

• Web Design, UX/UI

• Proficient in creating and executing web strategies that incorporate best practices for menus, components, sessions, and features;

• Skilled in designing user-friendly and visually appealing web interfaces. 🌌

• Technical Knowledge

• Capable of discussing technical alternatives with the front-end team and making small adjustments independently (knowledge of HTML, CSS, JavaScript);

• Knowledgeable in evaluating new solutions, integrations, and platforms.

• Product/Project Management:

• Deep understanding of user’s needs and journey, connecting it to solutions to support the business strategy;

• Strong leadership in prioritizing and managing the implementation of web projects;

• Effective in coordinating sprints and ensuring project milestones are met.

• Conversion Rate Optimization (CRO)

• Expertise in defining and executing experiments to improve website performance;

• Analytical skills to measure and enhance conversion rates.

• Search Engine Optimization (SEO)

• Proficient in strategies to improve domain authority and organic search rankings;

• Knowledgeable in SEO best practices and implementation to guide the team’s projects. 🌎

We believe that success can be measured through the following key indicators:

• Conversion Rates: by channel and page;

• User Engagement: CTR, bounce rate, session duration, repeat visitor rate;

• Organic Traffic Growth: organic new users, organic search ranking, Domain Authority Score.

Who are you?

• 5+ years of experience in a web lead, product owner, or senior web manager role, preferably in a B2B SaaS;

• Proven track record of successfully managing and optimizing B2B websites to drive business results (Pipeline, Revenue, User Acquisition);

• Excellent understanding of web design principles, user experience, and Content Management Systems;

• Knowledge of HTML, CSS, JavaScript;

• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics, MixPanel) and A/B testing tools;

• Experience managing an eCommerce website and PLG strategies would be a huge bonus!

• You have a good command of English;

• You are available for at least 32 hours per week (4 days);

• You live in (or near) Utrecht, or you are willing to relocate within the Netherlands;

• You are willing to come to our Utrecht office for two days/week.

Who are we?

Channable was founded 10 years ago in the heart of Utrecht. We are now a strong team of +250 diverse individuals, more than +40 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York City, Berlin, and Aarhus.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open-minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at our Instagram, Facebook or LinkedIn! Give our Culture Playbook a read.

What do we do?

Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.

What do we offer?

• The salary range based on 40 hours is between gross €4.700 - €6.000 per month within a clear career & salary structure; 💸💸
• Extra 8% holiday allowance - 8% of your yearly salary, which is paid together with the May salary;
• Company-wide bonus; 💰
• Stock Appreciation Rights: you will get financial profit from Channable success; 🗠
• Annual L&D budget of €1000 to spend on anything you want to learn. You can take a great advantage to #grow professionally; 📚
• Saving for old age - yes, we provide you 5% of your monthly base salary;
• Traveling to our office? No problem, we got you covered; 🚆
• To work in a beautiful historic and fully renovated office in the heart of Utrecht 🏡 & with a flexible hybrid working policy of ( 2 days in the office);✨
• Since you can work from home, we will provide home office supplies;🖥️⌨️
• 26 vacation days + 2 reload days 🍭 based on 40 hours;
• We offer a 3-week-long workcation;🍹
• Having flexible working hours means starting your day between 8.00 - 10.00 am;🕰️
• We want you to feel good - please feel free to use our discounted OneFit subscription;👟🚴
• You have free & anonymous access to the OpenUp platform and psychologists ☮️This free service is also available to your family members;
• Are you going to become a parent? We think it is important that you spend time with your newborn. Enjoy 5 weeks of 100% paid partner leave; 👶
• Channaweekend (yes, in 2025 we go for a long weekend with all our colleagues from all over the world 💜🔥);
• Additional working conditions like great freshly cooked lunch, massages, Channagym (we've got our bouldering hall), in-office bar (Channabar), parties, sports teams, video games, and many more! 💕👌

How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for 2 rounds of interviews, including an assignment stage.

Please note that after the 2nd round of interviews; we'll do reference checks as well. Additionally, you can also meet your future team members over a coffee date in our Utrecht office.

At Channable, we strive to create and foster an environment of belonging and collaboration. We believe in diverse and inclusive teams.

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish.