Team Lead Performance Marketing

As Performance Marketing Team Lead, you will take the reins of our acquisition / demand-gen strategy, encompassing demand-gen and demand-capture campaigns, supported by organic and paid channels. You’ll ensure that every campaign is optimized and aligns seamlessly with Channable’s acquisition goals, reporting on pipeline revenue metrics.

Our commercial operations include Customer Success, Sales, and Marketing divisions, which report to the Chief Revenue Officer. The Marketing department consists of four teams: Performance Marketing, Brand Marketing, Product Marketing, and Demand Generation. In this role, you'll report directly to the Head of Marketing.

Your job

• Campaign Performance:  develop a comprehensive campaign roadmap, considering company targets for every region and vertical, market seasonality, ICP needs, resources, and campaign creatives to maximize results. Translate company targets (Traffic, MQLs, Users, Revenue) into a comprehensive demand-generation strategy including organic (content and SEO) and paid channels (paid search, display, paid social),  to ensure campaigns are continuously optimized for performance across regions, channels, and target segments;

• Paid Media Strategy: develop and execute a performance marketing plan in alignment with Channable’s acquisition strategy, defining the most effective digital marketing channels and allocating budgets to maximize ROI;

• SEO: work closely with the Technical SEO Specialists to ensure website content, structure, and technical aspects are optimized for search visibility, supporting a sustainable growth strategy; 

• Conversion Rate Optimization (CRO): manage experiments to gather insights to improve acquisition flows and increase website conversion rates. Analyze experiment results and apply findings to optimize user experience and maximize conversions.

• Leadership: Lead and manage a team of specialists,  providing technical guidance, mentorship, and support to help the team achieve individual and collective goals. Foster a collaborative and high-performance culture within the team.

• Analytics and reporting: establish robust tracking, attribution, and reporting mechanisms to monitor campaign performance in real-time and key metrics (MQLs, ROAS, Revenue). Generate regular reports and insights for senior management, providing actionable recommendations for future campaigns.

• Budget management: collaborate with Data and Finance teams to improve attribution models and forecast growth.

What success looks like

• Growth in Traffic coming from Demand-Gen campaigns;

• Meet targets on Marketing Qualified Leads (MQLs);

• Meet targets on Commits (converted leads);

• Improved ROI across paid media channels;

• Clear and actionable reporting;

• Clarity on a long-term paid media strategy and, at the same time, agile processes to ensure campaign timely optimization;

• Enhanced organic search performance, with a sustainable SEO strategy and execution.

What you’ll bring

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

• Proven experience (5+ years) in performance marketing, preferably within the SaaS industry. 

• In-depth knowledge of demand-gen and paid media strategies, including SEO, SEA, paid social, and CRO. Deeply understanding (preferably hands-on experience) in PPC campaigns' mechanics, including bid management, audience testing, and creative asset building. 

• Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, Super metrics, Hubspot, Billy Grace).

• Results-oriented: You excel at developing and overseeing highly efficient acquisition programs, focusing on profitability metrics such as ROI, or ROAS. You ensure sustainable growth and maximize returns.

• Strong leadership and team management skills, with experience leading cross-functional teams.

• Excellent analytical skills and the ability to derive actionable insights from data.

• Outstanding communication and presentation skills.

• Proactive, result-oriented, and able to thrive in a fast-paced, dynamic environment.

• Experience managing budgets and reporting on ROI.

Some practical things we ask of you:

• You have excellent written and spoken English skills;

• You’re available for at least 4 days a week (32 hours);

• You are willing to come to our Utrecht office for two days/week;

• You have a valid work permit for the Netherlands or EU citizenship;

• You live in (or close to) Utrecht, or are willing to move.

Who are we?

Being part of our team means working with diverse and fun people who trust and help you along the way. Channable was founded 10 years ago in the heart of Utrecht. We are now a strong team of +250 diverse individuals, more than +40 nationalities, and a brand new and vibrant HQ in Utrecht, serving customers all over the globe. We're also operating from other offices including New York City, Berlin, and Aarhus.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open-minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at our Instagram, Facebook or LinkedIn! Give our Culture Playbook a read.

What do we offer?

• The salary range based on 40 hours is between gross € 4.800 - € 6.200 per month within a clear career & salary structure 💸💸

• 8% holiday allowance - 8% of your yearly salary, which is paid together with the May salary

• Company-wide bonus 💰

• Stock Appreciation Rights: you will get financial profit from Channable's success

• Saving for old age - we have a saving scheme for old age which can accrue up to 5% of your monthly salary

• Annual L&D budget of € 1.000 to spend on anything you want to learn. You can take full advantage of this to grow professionally.

• Traveling to our office? No problem, we got you covered (NS Business Card, or €0,23 per km if you decide to use a different means of transport) 🚆

• To work in a beautiful historic and fully renovated office in the heart of Utrecht & with a flexible hybrid working policy of minimum 2 days in the office

• Since you can work from home, we’ll provide home office supplies 🖥️⌨️

• 26 vacation days + 2 reload days based on 40 hours

• We offer a 3-week-long workcation; and an additional 3 weeks, if you live as an expat in the Netherlands! 🍹

• Having flexible working hours means starting your day between 8.00 - 10.00 am 🕰️

• We want you to feel good - please feel free to use our discounted Urban Sports Club subscription

• You have free & anonymous access to the OpenUp platform and psychologists. This free service is also available to your family members

• Are you going to become a parent? We think it is important that you spend time with your newborn. Enjoy 5 weeks of 100% paid partner leave!

• We have Kwadwoo, a certified personal trainer, available for 30-minute sessions to improve your training strategy, create a workout plan, or train with you on select business days between 8:00–9:00 am or 17:00–18:00 in our Channagym

• At Channable, our Chef and Commis Chef prepare fresh meals Monday to Thursday, catering to all dietary needs - including vegan, vegetarian, and gluten-free - to keep our team fueled and inspired!

• Channaweekend (yes, in 2025 (June 12-14) we go for a long weekend with all our colleagues from all over the world 💜🔥)

• Additional working conditions like massages, in-office bar (Channabar), parties, sports teams, video games, and many more!

How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English.

Interview steps:

1. If it's a match, Judit will get in touch with you for an introduction call (25 minutes)

2. After that, you’ll be invited for an interview with Gabriel and Rob at our office (60 minutes)

3. Next, you'll have an assignment interview at our office with Gisele and Jessica, combined with informal coffee chats with your future colleagues (60-minute assignment, then a 30-minute chat)

4. Please note that after the interviews, and before the offer stage, we’ll conduct reference checks

Application deadline: Monday, 10th March, 17:00 CET. — We'll get back to you on Tuesday, 11th March.

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish.

At Channable, we strive to create and foster an environment of belonging and collaboration. We believe in diverse and inclusive teams.