Sr. Website Manager

In this position, you’ll be responsible for transforming our website into a high-performing, user-centric platform that drives conversions and enhances our brand presence. Lead the strategic direction, design, and optimization of the website, ensuring it aligns with our business goals and delivers a seamless user experience.

Are you ready to help us take things to the next level? 🌟

It is good to know that this position is an individual contributor role, and you'll report to the Team Lead Performance Marketing. However, within the Marketing department, we distinguish 4 sub-teams:

1. Performance Marketing

2. Product Marketing

3. Demand Generation

4. Brand Marketing

Your job

As the Sr Website Manager, you will be responsible for transforming our website into a high-performing, user-centric platform that drives conversions and delivers a seamless user experience.

You’ll use your extensive web design experience and strategic thinking to align user insights with business objectives and develop a comprehensive roadmap for website development and conversion rate optimization (CRO).

You know how to operate in an agile environment, how to prioritize initiatives based on impact, and how to use your leadership skills to ensure cross-functional collaboration. 

In short, you’ll manage our most important acquisition channel, making sure users find what they are looking for, ensuring organic growth and high conversion rates.

Your challenges

• Website Strategy and Performance:

  • Understand business ICP and users’ jobs to be done to develop and implement a comprehensive web strategy that supports business objectives and marketing goals;

  • Monitor and analyze website performance metrics to identify opportunities for improvement;

  • Optimizing our SEO strategy, and findability of our pages/technology of the website for SEO;

  • Ensure the website is technically best in class, scalable, and optimized for performance by driving continuous optimization efforts to enhance user experience and conversion rates;

  • Manage the CMS responsible for improvements in the content modules and structure;

  • Stay up-to-date with the latest web design trends, technologies, and impact of AI to enhance the website's effectiveness continually.

• User Experience:

  • Understand, conceptualize, and translate user needs and interactions, into actual visual experiences;

  • Ensure the website aligns with brand guidelines and delivers a consistent brand experience;

  • Oversee the design and implementation of best-in-class UX/UI practices;

  • Create engaging and intuitive web experiences for new and returning visitors.

• Project Management:

  • Act as the gatekeeper for website projects, strategically prioritizing initiatives based on business impact.

  • Lead the implementation of sprints, ensuring timely and effective delivery of web projects.

  • Work cross-functionally with UX Designer, Front-ender, Performance Marketers, SEO Managers, and Content specialists to deliver the vision of our website.

Skills, Traits & Competencies

• Web Design, UX/UI:

  • Proficient in creating and executing web strategies that incorporate best practices for menus, components, sessions, and features.

  • Skilled in designing user-friendly and visually appealing web interfaces.

• Technical Knowledge:

  • Capable of discussing technical alternatives with the front-end team and making small adjustments independently (knowledge of HTML, CSS, JavaScript);

  • Knowledgeable in evaluating new solutions, integrations, and platforms;

• Product/Project Management:

  • Deep understanding of user’s needs and journey, connecting it to solutions to support the business strategy; 

  • Strong leadership in prioritizing and managing the implementation of web projects.

  • Effective in coordinating sprints and ensuring project milestones are met.

• Conversion Rate Optimization (CRO):

  • Expertise in defining and executing experiments to improve website performance.

  • Analytical skills to measure and enhance conversion rates.

• Search Engine Optimization (SEO):

  • Proficient in strategies to improve domain authority and organic search rankings.

  • Knowledgeable in SEO best practices and implementation to guide the team’s projects.

This is how to measure success

• Conversion Rates (user to MQL and MQL to Commit);

• User Engagement: CTR, bounce rate,  session duration, repeat visitor rate;

• Organic Traffic Growth: organic new users, organic search ranking, Domain Authority Score.

What you’ll bring

• 5+ years of experience in a web lead, product owner, or senior web manager role, preferably in a B2B SaaS;

• Proven track record of successfully managing and optimizing B2B websites to drive business results (Pipeline, Revenue, User Acquisition);

• Excellent understanding of web design principles, user experience, and Content Management Systems;

• Knowledge of HTML, CSS, JavaScript;

• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics, MixPanel) and A/B testing tools;

• Fluency in English;

• Experience managing an eCommerce website and PLG strategies would be a huge bonus!

Some practical things we expect from you:

• You’re available for at least 4 days a week (32 hours);

• You are willing to come to our Utrecht office for two days/week;

• You have a valid work permit for the Netherlands or EU citizenship;

• You live in (or close to) Utrecht, or are willing to move.

Who are we?

Being part of our team means working with diverse and fun people who trust and help you along the way. Channable was founded in 2014 in the heart of Utrecht. We are now a strong team of +250 diverse individuals, more than +40 nationalities, and a brand new and vibrant HQ in Utrecht, serving customers all over the globe. We're also operating from other offices including New York City, Berlin, and Aarhus.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open-minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at our Instagram, Facebook or LinkedIn! Give our Culture Playbook a read.

What do we offer?

• The base salary is gross between €4.385 and €6.000 per month based on a 40-hour workweek. The salary is determined based on experience

• 8% holiday allowance - 8% of your yearly salary, which is paid together with the May salary

• Company-wide bonus - up to 10% of your annual salary, determined yearly by our founders based on financial planning and targets.

• Stock Appreciation Rights: you will get financial profit from Channable's success

• Annual L&D budget of € 1000 to spend on anything you want to learn. You can take full advantage of this to grow professionally

• Saving for old age - we have a saving scheme for old age which can accrue up to 5% of your monthly salary

• Traveling to our office? No problem, we got you covered (NS Business Card, or €0,23 per km if you decide to use a different means of transport) 🚆

• To work in a beautiful historic and fully renovated office in the heart of Utrecht & with a flexible hybrid working policy of (minimum 2 days in the office) 🏡

• Since you can work from home, we will provide home office supplies 🖥️⌨️

• 26 vacation days + 2 reload days based on 40 hours

• We offer a 3-week-long workcation; and an additional 3 weeks, if you live as an expat in the Netherlands! 🍹

• Having flexible working hours means starting your day between 8.00 - 10.00 am 🕰️

• We want you to feel good - please feel free to use our discounted Urban Sports Club subscription

• You have free & anonymous access to the OpenUp platform and psychologists. This free service is also available to your family members

• Are you going to become a parent? We think it is important that you spend time with your newborn. Enjoy 5 weeks of 100% paid partner leave!

• At Channable, our Chef and Commis Chef prepare fresh meals Monday to Thursday, catering to all dietary needs - including vegan, vegetarian, and gluten-free - to keep our team fueled and inspired!

• Channaweekend (yes, in 2025 we go for a long weekend with all our colleagues from all over the world 💜🔥)

• Additional working conditions like massages, in-office bar (Channabar), parties, sports teams (even personal training sessions at our Channagym), video games, and many more!

How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English.

Interview steps:

1. If it's a match, Judit will get in touch with you for an introduction call (25 minutes)

2. After that, you’ll be invited for an interview with Rob & Jotti (60 minutes)

3. Next, you'll have an assignment interview at our office with Jessica & Gisele (60 minutes)

4. Finally, you’ll have a online/offline coffee chat with Andreea & Gabriel (30 minutes)

5. Please note that after the interviews, and before the offer stage, we’ll conduct reference checks

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish.

At Channable, we strive to create and foster an environment of belonging and collaboration. We believe in diverse and inclusive teams.