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Sr. Demand Generation Manager

  • Utrecht, Netherlands
€3,400 - €4,800 per monthMarketing

Job description

Are you seeking a marketing opportunity within eCommerce? 

Join our dynamic and international team at our Utrecht office, where you'll work alongside three colleagues: Rebecca, Judit and Ehsan. We’re currently seeking an additional team member to complete our Demand Generation team managed by Jacob.🤸‍♀️Within the Marketing department, we have four small teams: one focusing on Performance Marketing, another on Brand Marketing, the Product Marketing team, and lastly, our Demand Generation team, comprising a total of 26 colleagues.

Your job

As a Sr. Demand Generation Manager, you will be responsible for identifying opportunities and implementing strategies. You will also initiate and coordinate campaigns and events that generate interest and engagement from potential customers. You will be joining the campaign hub team together with 3 other skilled Demand-Gen managers, where you will work closely with our Brand, Product, and Performance marketing departments to ensure we reach our quarterly/yearly goals.

Job requirements

Your challenges

  • Identify campaign opportunities: you will work closely together with the brand and product marketing departments to identify relevant campaign opportunities that focus on our ideal customer profile, with the goal of generating traffic, interest, and engagement from potential customers - driving new leads to feed the business pipeline;

  • Campaign management: when opportunities have been identified you will be in the lead of creating the campaign briefs, setting the objectives and targets, identifying the target audience, stakeholders, and key assets, setting the timeline, milestones, and promotion plan as well as coordinating the campaigns;

  • Hitting your targets: to measure the interest and engagement you will be aiming to reach quarterly traffic and MQL goals (sign-ups or demo requests) globally;

  • Communicate with stakeholders: to help you coordinate the campaigns, you will have to utilize your strong communication skills to ensure all stakeholders are informed about the timeline and all other campaign elements;

  • Utilize data to make decisions: to help you measure the success of your campaigns you will work closely together with the performance marketing team to identify and monitor all the key metrics;

  • Community building: Besides running campaigns, part of your job will also be to identify and create activations (networking events, roundtables, webinars, masterclasses) towards relevant communities;

  • Budget ownership: a yearly budget will be assigned to your team to distribute across markets, events, and activities. You will be responsible for creating a strategy around this budget, using your budget management skills to also identify and negotiate the possible deals;

  • Subject matter expert: as a support act, and depending on your skill set, you will become the subject matter expert in areas such as 3rd Media & Communities, Email Campaigns, Content Driven Events, Review Sites, or webinar series, being responsible for the process, investments, and results;

  • Staying up to date with industry trends and best practices: together with the team you will strive to stay up to date with industry trends, demand-gen strategies, and other best practices that will help you excel in your job.

Who are you?

  • Bachelor’s degree in marketing or related field;

  • 4-6 years of experience in demand generation or related roles such as Marketing Manager, Coordinator, Specialist, or similar position;

  • Experience in the fields of SaaS, online marketing, or eCommerce is required. Furthermore, a background in Marketing or Agency is preferred;

  • High level autonomy: able to make critical decisions, set strategic directions, as well as exercise resource allocation and budget management;

  • Strong analytical skills, with experience in analyzing data and making data-driven decisions;

  • Excellent communication and stakeholder management skills;

  • You have excellent written and verbal English skills. Having a C2 level proficiency in German or fluent German skills (C1 level proficiency) is a plus, since Germany is one of our focus markets;

  • Ability to prioritize and manage multiple tasks, projects, and campaigns;

  • Strong problem-solving and decision-making skills;

  • You are eager to learn and grow in the demand generation field;

  • Experience with tools like Hubspot, GA4, and would be helpful.

Other requirements

  • You are living in Utrecht, or at least travel distance to our Utrecht office;

  • You are willing to come to our Utrecht office for two days/week;

  • You have EU citizenship or a valid work permit;

  • You are available to travel to local community events both abroad and in the Netherlands;

  • You are available for at least 32 hours per week (4 days).

Who are we?

Channable was founded 10 years ago in the heart of Utrecht. We are now a strong team of +250 diverse individuals, more than +40 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York City, and Berlin.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open-minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at our Instagram, Facebook or LinkedIn! Give our Culture Playbook a read.

What do we do?

Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.

What do we offer?

  • The salary range based on 40 hours is between gross €3.400 - €4.800 per month within a clear career & salary structure 💸💸

  • Extra 8% holiday allowance - 8% of your yearly salary, which is paid on June 1st;

  • Company-wide bonus; 💰

  • Annual L&D budget of €1000. You can take a great advantage to #grow professionally; 📚

  • Stock Appreciation Rights: you will get financial profit from Channable success; 🗠

  • Saving for old age - yes, we provide you 5% of your monthly base salary;

  • 26 vacation days + 2 reload days 🍭 based on 40 hours;

  • Channaweekend (yes, in 2024 (13-15 June) we go for a long weekend with all our colleagues from all over the world 💜🔥);

  • Work for a supportive company of +250 international employees! 🙌 🧑‍🤝‍🧑We have an open culture and 'flat' organization where everyone genuinely enjoys helping each other; 🤗🎉

  • The freedom to tailor make your own responsibilities and working schedule; 💥

  • The space to come up with your own ideas and implement them; 💜🌟

  • To work in a beautiful historic and fully renovated office in the heart of Utrecht 🏡 & with a flexible hybrid working policy of ( 2 days in the office);✨

  • Since you can work from home, we will provide home office supplies;🖥️⌨️

  • We offer a 3-week-long workcation🍹And an extra 3 weeks on top of that if you're an expat living in the Netherlands and want to visit friends and family;

  • Having flexible working hours means starting your day between 8.00 - 10.00 am;🕰️

  • We want you to feel good - please feel free to use our discounted OneFit subscription;👟

  • You have free & anonymous access to the OpenUp platform and psychologists ☮️This free service is also available to your family members;

  • Are you going to become a parent? We think it is important that you spend time with your newborn. Enjoy 5 weeks of 100% paid partner leave; 👶

  • Traveling to our office? No problem, we got you covered (NS Business Card, or €0,23 per km if you decide to use a different means of transport);🚆

  • Additional working conditions like great lunch, massages, in-office bar (Channabar), parties, yoga lessons, sports teams, video games, and many more! 💕👌

How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for at least 2 rounds of interviews, including an assignment stage. Additionally, you will also meet your future team members over a coffee date in our Utrecht office.

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish.

At Channable, we strive to create and foster an environment of belonging and collaboration. We believe in diverse and inclusive teams.


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