Product Marketing Manager

The role

This is a high-impact, strategic individual contributor position where you will own the market success and adoption of one product domain within the Channable platform. We are looking for an expert who can operate as the voice of the market, translating complex product capabilities into clear, compelling customer value.

As a Product Marketing Specialist, you define the messaging, positioning, and Go-to-Market (GTM) strategy that fuels product adoption and usage. You will be the crucial liaison between the Product, Marketing, Sales, Support, and Customer Success teams, responsible for ensuring every launch and feature is underpinned by deep market insight, clear positioning, and impactful commercial enablement. Your direct contribution will be measured by product adoption, usage, and revenue impact for your owned modules.

Purpose of this job

To act as the strategic expert and voice of the market for a specific product domain, driving the end-to-end GTM process, and ensuring the adoption and commercial success of features and modules by translating technical capabilities into compelling, differentiated customer value.

The Product Marketing Specialist is responsible for:

• Owning the GTM plan and execution for a core set of products or features.

• Defining compelling messaging and positioning to simplify complex concepts and differentiate Channable globally.

• Providing customer and market intelligence to influence the product roadmap.

• Enabling Sales and Customer Success with the materials and knowledge required to effectively sell and drive adoption of your owned product area.

• Owning a strategic overlay across product modules, such as 'agency enablement'.

Desired Results/KPIs

Visible and measurable success in this role will be measured against:

• Revenue & Pipeline Impact:

  • Influenced MRR via Product Marketing Campaigns

  • MRR per module

  • Product adoption/usage per module

• Messaging & Positioning Effectiveness

  • Website CR in % of visitors converted into free users after being impacted by our product narrative

• Sales Enablement Impact

  • Active use of the enablement hub materials

• Go-to-Market (GTM) Effectiveness

  • % of target users who adopt a new feature after launch

Main Responsibilities

Global Product Marketing Strategy & Messaging

• Messaging and Positioning: Develop and own the compelling messaging and positioning for your assigned product domain, ensuring it differentiates Channable in the market and clearly communicates value to a global audience.

• GTM Excellence: Define and execute the full GTM plan for new products, features, and strategic initiatives within your domain, owning the narrative from launch to adoption.

• Value Storytelling: Translate technical product features into compelling value propositions for the client, which amplifies Channable’s vision based on market analytics and client insights.

Strategic Collaboration & Insights

• Roadmap Influence: Serve as the market and customer voice at the product strategy table, influencing roadmap prioritization through deep customer insights and competitive intelligence.

• Product Partnership: Partner with Product Leads and Product Managers to ensure strategic alignment between product development and market needs for your specific domain.

• Analytics & Reporting: Build and scale product marketing analytics and reporting frameworks to track awareness, adoption, and customer engagement for your owned product area. Use this data to inform strategic decisions and optimize GTM effectiveness.

Cross-Functional Enablement & Execution

• Sales & CS Enablement: Act as an enabler by creating strategic enablement content for Sales and Customer Success, including pitch decks, demos, battlecards, and product training.

• Market Research: Drive ongoing competitive analysis, market research, and customer intelligence to ensure our positioning is current and effective.

• Execution Excellence: Ensure seamless cross-functional execution and measurable results across all GTM activities for your domain.

Living Our Core Values

• Focus: Prioritize GTM efforts and market research that will drive the highest impact on MRR and product adoption for your domain.

• Grow: Deepen your expertise in SaaS GTM strategies and continuously seek ways to improve adoption and usage.

• Care to Share: Proactively share competitive intelligence, customer insights, and GTM results with Product, Sales, and Marketing teams.

• Own it: Take full accountability for the messaging, GTM success, and adoption rates of your owned product area.

• Enjoy!: Foster a positive, collaborative, and results-driven working relationship with cross-functional partners.

Role Specific Skills

• Education: Bachelor's degree in Marketing, Business, or a related field.

• Experience: 4+ years of progressive experience in Product Marketing within a B2B SaaS company, preferably in the e-commerce or online marketing technology space.

• Industry Knowledge: Strong understanding of the e-commerce and online marketing ecosystems.

• Strategic & Analytical: Proven ability to influence roadmap decisions and shape GTM strategy. Strong analytical mindset with experience in KPI definition, reporting, and insights-driven strategy.

• Excellent written and verbal English skills. 

• Communication & Storytelling: Exceptional written and verbal communication skills; ability to translate technical concepts into compelling, benefit-driven narratives for diverse audiences.

• Collaboration: Strong stakeholder management and influencing skills, with a proven ability to navigate complex organizational structures and build strong relationships.

Other Requirements

• You are living in Utrecht, or at least within travel distance to our Utrecht office.

• You are willing to come to our Utrecht office for two days/week.

• You are available for at least 32 hours per week (4 days).

• You have a valid work permit for the Netherlands or EU citizenship.

Who are we?

Being part of our team means working with diverse and fun people who trust and help you along the way. Channable was founded in 2014 in the heart of Utrecht. We are now a strong team of 320+ diverse individuals, more than 40+ nationalities, and a brand new and vibrant HQ in Utrecht, serving customers all over the globe. We're also operating from other offices including New York City, Berlin, and Aarhus.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open-minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at our Instagram, Facebook or LinkedIn! Give our Culture Playbook a read.

What do we do?

Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.

What do we offer?

• The base salary is gross between €3.515 and €5.407 per month based on a 40-hour workweek. The salary is determined based on experience.

• Company-wide bonus 💰 up to 10% of your annual salary, determined annually by our founders based on financial planning and objectives.

• 8% holiday allowance - 8% of your yearly salary, which is paid together with the May salary.

• Annual L&D budget of € 1000 to spend on anything you want to learn. You can take full advantage of this to grow professionally.

• Saving for old age - we have a saving scheme for old age which can accrue up to 5% of your monthly salary.

• Traveling to our office? No problem, we got you covered. (NS Business Card, or €0,23 per km if you decide to use a different means of transport) 🚆

• Our beautiful, fully renovated historic office in central Utrecht offers a hybrid working policy, requiring just two days in the office per week.

• Since you can work from home, we will provide home office supplies. 🖥️⌨️

• 26 vacation days + 2 reload days based on 40 hours.

• We offer a 3-week-long workcation; and an additional 3 weeks, if you live as an expat in the Netherlands! 🍹

• Having flexible working hours means starting your day between 8.00 - 10.00 am. 🕰️

• We want you to feel good - please feel free to use our discounted Urban Sports Club subscription.

• You have free & anonymous access to the OpenUp platform and psychologists. This free service is also available to your family members.

• Are you going to become a parent? We think it is important that you spend time with your newborn. Enjoy 5 weeks of 100% paid partner leave!

• At Channable, our Chef and Commis Chef prepare fresh meals Monday to Thursday, catering to all dietary needs - including vegan, vegetarian, and gluten-free - to keep our team fueled and inspired! To round out the week, Fridays feature delicious ordered-in sandwiches and salads.

• Channaweekend - Every year we go for a long weekend with all our colleagues from all over the world 💜🔥

• Additional working conditions like massages, in-office bar (Channabar), parties, even personal training sessions at our Channagym, video games, and many more!

How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English.

We plan to have some rounds of interviews, which are designed the following way:

• If it's a match, Judit will get in touch with you for an introduction call.

• 1st round of interviews: You’ll meet with Sophie (Team Lead Digital Customer Success) & Mark (Team Lead Product Marketing).

• 2nd round of interviews: This is an assignment interview with Gisele (Head of Marketing) & Jessica (Chief Revenue Officer).

• Coffee with the team combined with an office tour.

• Please note that after the interviews, and before the offer stage, we’ll conduct reference checks.

We look forward to hearing from you!