Team Lead Performance Marketing

Your job

As the leader of our Performance marketing efforts, you will play a key role for driving scalable and sustainable customer acquisition and revenue growth. You will play a pivotal role in driving Channable's future growth in eight key regions. With the goal of growing 40% on the new MRR. You are a key member of our marketing team and responsible for driving revenue at optimal cost per acquisition across multiple channels. You lead the strategy, KPI’s and budget in collaboration with a team of 4 specialists in areas such as SEO, SEA, paid social media, and web analysis.

You will work 40% on strategy, 30% on tactics and 30% on operational implementation.

This role requires a strategic mindset, strong leadership capabilities, and a deep understanding of performance marketing in the SaaS industry.

Your challenges

• Optimize our the performance marketing strategy:
  aligned with the company's goals and objectives. Identify growth opportunities, target customer segments, and channels to drive customer acquisition and revenue growth.

• Customer Acquisition:
  Drive scalable customer acquisition strategies across multiple channels, including digital marketing, SEO, paid advertising, and paid social. Integrated our SEO/SEA and Paid/organic social strategies to support our growth.

• Experimentation and Testing: Test and optimize marketing tactics for customer acquisition and conversion rate optimization. Foster a culture of experimentation within the team. Develop and implement A/B testing and optimization processes to continuously improve marketing performance.

• Lead and manage a team of specialists:
  -Oversee a team of SEO, SEA, paid social media, and CRO specialists.
  -Provide guidance, mentorship, and support to help the team achieve individual and collective goals.
  -Foster a collaborative and high-performance culture within the team.

• Process optimization
  -Continuously evaluate and improve internal processes and workflows to drive efficiency and scalability.
  -Identify areas for automation, streamline workflows, and implement tools and systems to enhance productivity and effectiveness.

• Analytics and reporting:
  -Establish robust tracking and reporting mechanisms to monitor campaign performance and key metrics.
  -Conduct in-depth data analysis to identify trends, insights, and areas for optimization.
  -Present regular reports and actionable recommendations to stakeholders.

• Cross-functional collaboration:
  -Collaborate closely with the Product marketing, Country Marketing, Brand Marketing and sales teams to align marketing initiatives with our business goals.

Who are you?

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience (5+ years) in performance marketing, preferably within the SaaS industry.
• Strong leadership and team management skills, with experience leading cross-functional teams.
• In-depth knowledge of organic and paid media strategies, including SEO, SEA, paid social, and CRO.
• Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, Super metrics, Hubspot).
• Excellent analytical skills and the ability to derive actionable insights from data.
• Outstanding communication and presentation skills.
• Proactive, result-oriented, and able to thrive in a fast-paced, dynamic environment.
• Experience managing budgets and reporting on ROI.

Who are we?

Channable was founded 9 years ago in the heart of Utrecht. We are now a strong team of +250 diverse individuals, more than 30 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York, and Berlin.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at who we are here and on our Instagram, Facebook or Linkedin!