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Sr. Global Content Marketing Manager

Netherlands, Utrecht€3,940 - €6,000 per monthMarketing

Job description

You arrive at the office at 9.40 am (yes, this is our flexible working time policy🚶) and grab a coffee ☕ (yes, we have fresh ground coffee machines) at our Channacantine where you start laughing out loud with colleagues about how crazy our Channaweekend was 🎈. Finally, you are at your desk and are right away in a good mood because you hear Andreea (Brand Marketing Team Lead) talking about how much we are not ninjas, rockstars, unicorns, or hunters! 😂We're real people and that goes way beyond buzzwords. And yes, we'd love it if you could join us!😎


Your job

As a Global Content Marketing Manager, you will develop and execute a full-funnel, global content strategy. You will capture demand within our target audience by creating, repurposing, and distributing high-quality content for a global audience.

Your role is to scale our content production globally and create content experiences that connect with our audience. You'll also work on thought leadership content and campaigns, helping Channable become the go-to source for best practices in eCommerce marketing.

Your goal is to drive awareness and desired perception for Channable’s brand. This way you impact every part of the customer journey, and educate and inspire our audience to turn Channable into a loved brand.


Your challenges

  • Lead the shift in our content strategy towards demand generation, including ungated content distribution best practices.

  • Own content distribution to help the shift to a full-blown demand gen strategy.

  • Focus on repurposing existing content in order to help scale our content efforts

  • Be a driving force for innovation in the content space to make sure Channable’s brand is constantly visible, engaging, and relevant for our target audience and their sales journey

  • Use a smart, data-driven approach to content by defining clear KPIs that ensure we drive results with a measurable impact. Work with the SEO specialist to undertake regular content gap analysis and audits to understand areas for improving content.

  • Manage key content projects cross-functionally, working with designers, agencies, and stakeholders to ensure that high-quality assets are developed on time.

  • Collaborate with the Country Marketing, Growth and Product teams to identify and develop content that encourages product adoption, engagement, and advocacy.

  • Analyze content performance and observe trends in reader behavior.


Who are you?

In this role we would love it if you have:

  • 5-8 years experience in similar content marketing roles

  • Experience with owning content calendars and creative campaigns

  • Experience with tracking and measuring impact of copy/content/creative campaigns

  • Experience in working with insights to craft ideas starting from deep insights and consumer research

  • Excellent organizational and project management skills

  • A sense for storytelling and creating engaging content that aligns with our target audience

  • Good knowledge of content management systems (CMS) is a plus

  • Excellent mastery of the English language (preferably your first language)

  • You have experience with content marketing for B2B, SaaS companies, start-ups, eCommerce, or another similar industry.

  • Good understanding of Google Analytics or other analysis tools to be able to gain performance insights on produced content.

  • Bachelor's Degree in Communications, Journalism, Marketing, brand management English or related field.

  • The availability to work at least 4 days a week (min. 32 hours);

  • An address in (or close to) Utrecht or are willing to move.


Your journey in this role at Channable


First 3 months:
  • Understand our business, market, audience, processes, and strategy

  • Audit our content and refine the strategy

  • Map out topics to fit the overall goals

  • Work with the SEO specialist to optimize and create new content

After 6 months:
  • Own the content calendar and scale it to fulfill our goals

  • Analyze content performance and craft optimization plan

  • Own distribution and repurposing strategy

After 8 months:

  • Launch an audience-focused initiative such as a podcast/series


Who are we?

Channable was founded 8 years ago in the heart of Utrecht. We are now a strong team of 200+ diverse individuals, more than 30 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York, Spain and Germany.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at who we are here and on our Instagram, Facebook or Linkedin!


What do we do?

Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.

What do we offer?

  • The salary range based on 40 hours is between gross €3.940 - €6.000 within a clear career & salary structure 💸💸

  • Excellent training and onboarding to get to know the tool, our processes, and your colleagues. 😎 After that, you’ll get the trust and responsibility to show what you got. Your buddy will support you throughout the whole onboarding. ✌️

  • Work for a supportive company of +220 international employees! 🙌 🧑‍🤝‍🧑We have an open culture and 'flat' organization where everyone genuinely enjoys helping each other 🤗🎉

  • The freedom to tailor make your own responsibilities and working schedule 💥

  • The space to come up with your own ideas and implement them 💜🌟

  • To work in a beautiful historic and fully renovated office in the heart of Utrecht 🏡 & with a flexible hybrid working policy of ( 2 days in the office).✨

  • Since you can work from home, we will provide home office supplies🖥️⌨️

  • 26 vacation days 🌞 + 2 reload days 🍭 based on 40 hours, and on top of this; you are allowed to go for a 3-week-long workcation🍹

  • Company-wide bonus 💰

  • Stock Appreciation Rights: eligible employees can get financial profit from Channable success 🗠

  • Having flexible working hours means starting your day between 8.00 - 10.00 am🕰️

  • We want you to be fit - please feel free to use our discounted OneFit subscription.👟🚴On the other hand, you have free & anonymous access to the OpenUp platform and psychologists ☮️

  • Traveling to our office? No problem, we got you covered🚆

  • Saving for old age - yes, we provide you 5% of your monthly base salary

  • Channaweekend (yes, we go abroad in 2023 for a long weekend with all the colleagues from all over the world 💜🔥)

  • Additional working conditions like great lunch, massages, in-office bar (Channabar), parties, yoga lessons, sports teams, video games, and many more! 💕👌


How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for 2 round of interviews including an assignment. 

We look forward to hearing from you as soon as possible!

Job requirements

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish. Of course they will be happy with your donation! Could you please send me a confirmation of your donation so we can arrange it?


At Channable, we strive to create and foster an environment of belonging and collaboration and we believe in diverse and inclusive teams.

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