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Senior Marketing Manager US

United States, New YorkMarketing

Job description

Your job

We are looking for a talented B2B Senior Marketing Manager with a SaaS background in the MarTech space. You are a key member of the US team and will help to drive strategic growth. In this role, you will be responsible for shaping the marketing strategy and execution that demand and produce lead generation, brand building, and partner marketing programs to support our strategic goals. You will be part of the country marketing team, reporting to the Team Lead Country Marketing. To realize growth you will work together closely with teammates like digital marketers, content creators, designers, and with our sales and product teams.

Your challenges

  • In partnership with US and Marketing leadership, redefine the US go-to-market strategy;

  • Set regional marketing strategy appropriate to strategic company goals and objectives;

  • Drive lead generation campaigns (MQLs) through multilateral promotional efforts (events, webinars, paid and organic social, 3rd media);

  • Agency Liaison: serve as the key connection to external agency partners providing consultation across growth marketing, persona development and content development;

  • Content creation: you will develop and release white papers, ebooks, industry reports, one-pagers, case studies, blog posts, webinars, expert interviews, media briefs, website pages & email sequences;

  • Organize offline and online events, such as fairs, awards, and webinars;

  • Manage the regional social media calendar, publishing, and analyzing content performance, making sure all channels are updated and users are engaging and interacting with the brand;

  • Setup Channable’s profile in the most relevant review sites, assuring a consistent brand presentation and good quality reviews;

  • Support the localization of global content, working with local translations agency, making sure the final content is suitable for the local needs and SEO proof;

  • Results reporting based on brand awareness and qualified marketing leads. Set up metrics, tracks results (using tools such as Google Analytics and Hubspot), and create insights to optimize and learn from campaigns and marketing activations

  • Provide analytical data, regular reporting, clear insights, and key learnings that drive decision-making against product roadmaps, art direction, and messaging strategies;

  • Develop and manage marketing budgets, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI;

  • Work closely with the Brand, Growth, and Product marketing teams, and manage external agencies and freelancers, demonstrating leadership by example in ways that express the Channable values within and outside marketing operations.

Job requirements

Who are you?

You have solid SaaS marketing experience (ideally within the MarTech space) and a proven ability to make an immediate impact in a high-growth friendly environment. You take ownership of the growth in our US market. As a strong connector, you know how to inspire your team with market knowledge and creative ideas. Combined with your excellent organizational and analytical skills you're able to execute and love to celebrate successes together.

In more concrete terms, you are/have:

  • 5 years of experience in SaaS / B2B environment;

  • Strong understanding of technology marketing (Saas/Tech product);

  • Have a Bachelor’s or Master’s degree. e.g. in communication, marketing, or brand management;

  • Strategic thinker, but with a hands-on attitude;

  • Experienced in content creation, not necessarily producing content, but able to come up with creative briefings, trendy insights, and creative stakeholder management;

  • Data-driven, always on top of your regional metrics and results without technical assistance;

  • Organized, highly skilled in project and people management, being able to coordinate different projects simultaneously;

  • Self-management and accountability with solid leadership skills;

  • Experience using automation and analytics tools HubSpot,, Google Analytics);

  • You live within the NYC metropolitan area and, or are willing to move;

  • You are available for in-person work at a convenient midtown Manhattan office at a minimum of two days/week.

Who are we?

Channable was founded 8 years ago in the heart of Utrecht. We are now a strong team of 200+ diverse individuals, more than 30 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York, Spain and Germany.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at who we are here and on our Instagram, Facebook or Linkedin!

What do we do?

Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.

What do we offer?

  • The salary range based on 40 hours is between gross $6.300 - $9.700 within a clear career & salary structure 💸💸

  • Work for a supportive company of +210 international employees! 🙌 🧑‍🤝‍🧑We have an open culture and 'flat' organization where everyone genuinely enjoys helping each other 🤗🎉

  • The space to come up with your own ideas and implement them 💜🌟

  • 26 vacation days 🌞 + 2 reload days 🍭 based on 40 hours, and on top of this; you are allowed to go for a 3-week-long workcation🍹

  • Company-wide bonus (unless you work in Sales or CS) 💰

  • Medical plan (can be medical, dental or vision) - 70% will be paid by Channable 💜🌟

  • A $1.000,- annual Individual L&D budget

  • 401K: Retirement plan with 5% matching

  • Free access to an online platform for mental health (OpenUp)

  • Channaweekend (yes, we go abroad in 2023 for a long weekend with all the colleagues from all over the world 💜🔥)

How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for interviews. We look forward to hearing from you as soon as possible!

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish. By messaging us you have agreed to a donation of 250 euros to Make-A-Wish. Of course they will be happy with your donation! Could you please send me a confirmation of your donation so we can arrange it?


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