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Senior Marketing Manager DACH

Netherlands, UtrechtMarketing

Job description

You arrive at the office at 9.40 am (yes, this is our flexible working time policy🚶) and grab a coffee ☕ (yes, we have fresh ground coffee machines) at our Channacantine where you start laughing out loud with colleagues about how crazy our Channaweekend was 🎈. Finally, you are at your desk and are right away in a good mood because you hear Andreea (Global Content Manager) talking about how much we are not ninjas, rockstars, unicorns, or hunters! 😂We're real people and that goes way beyond buzzwords. And yes, we'd love it if you could join us!😎


Your Channajob

We are looking for a talented B2B Senior Marketing Manager with a SaaS background. You are a key member of the DACH team and will help to drive strategic growth. In this role, you will be responsible for the regional marketing strategy and execution that demand and produce lead generation, brand building, and partner marketing programs to support our strategic goals. You will be part of the country marketing team, reporting to the Country Marketing team lead. To realize growth you will work together closely with teammates like country marketers from other regions, digital marketers, content creators, designers, and with our sales, CS, and product team.

Your Channachallenges
  • Redefine the German go-to-market strategy;

  • Set regional marketing strategy appropriate to strategic company goals and objectives;

  • Drive lead generation campaigns (MQLs) through multilateral promotional efforts (events, webinars, paid and organic social, 3rd media);

  • Content creation: you will develop and release white papers, ebooks, industry reports, one-pagers, case studies, blog posts, webinars, expert interviews, media briefs, website pages & email sequences;

  • Organize offline and online events, such as fairs, awards, and webinars;

  • Manage the regional social media calendar, publishing, and analyzing content performance, making sure all channels are updated and users are engaging and interacting with the brand;

  • Setup Channable’s profile in the most relevant review sites, assuring a consistent brand presentation and good quality reviews;

  • Support the localization of global content, working with local translations agency, making sure the final content is suitable for the local needs and SEO proof;

  • Results reporting based on brand awareness and qualified marketing leads. Set up metrics, tracks results (using tools such as Google Analytics and Hubspot), and create insights to optimize and learn from campaigns and marketing activations

  • Provide analytical data, regular reporting, clear insights, and key learnings that drive decision-making against product roadmaps, art direction, and messaging strategies;

  • Develop and manage marketing budgets, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI;

  • Work closely with the Brand, Growth, and Product marketing teams, and manage external agencies and freelancers, demonstrating leadership by example in ways that express the Channable values within and outside marketing operations.

Job requirements

Who are you?

You have solid SaaS marketing experience and a proven ability to make an immediate impact in a high-growth friendly environment. You take ownership of the growth in our German market. As a strong connector, you know how to inspire your team with market knowledge and creative ideas. Combined with your excellent organizational and analytical skills you're able to execute and love to celebrate successes together.

In more concrete terms, you:

  • 5 years of experience in a similar role, preferably in SaaS / B2B environment;

  • Have a bachelor’s or master’s degree. e.g. in communication, journalism, marketing, or brand management;

  • Strong understanding of technology marketing (Saas/Tech product);

  • Strategic thinker, but with a hands-on attitude;

  • Experienced in content creation, not necessarily producing content, but able to come up with creative briefings, trendy insights, and creative stakeholder management;

  • Data-driven, always on top of your regional metrics and results without technical assistance;

  • Organized, highly skilled in project and people management, being able to coordinate different projects simultaneously;

  • Self-management and accountability with solid leadership skills;

  • Experience using automation and analytics tools HubSpot, Monday.com, Google Analytics);

  • You speak German on a C1 or C2 level, and a fluent level of English;

  • Live in (or close to) Utrecht or you’re willing to move here.

  • You are available for at least 32 hours per week.

Who are we?

Channable was founded 8 years ago in the heart of Utrecht. We are now a strong team of 200+ diverse individuals, more than 30 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York, Spain and Germany.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at who we are here and on our Instagram, Facebook or Linkedin!


What do we do?

Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.


What do we offer?
  • The salary range based on 40 hours is between gross €3.200 - €4.800 within a clear career & salary structure 💸💸
  • Excellent training and onboarding to get to know the tool, our processes, and your colleagues. 😎 After that, you’ll get the trust and responsibility to show what you got. Your buddy will support you throughout the whole onboarding. ✌️
  • Work for a supportive company of +210 international employees! 🙌 🧑‍🤝‍🧑We have an open & informal culture and 'flat' organization where everyone genuinely enjoys helping each other 🤗🎉
  • The freedom to tailor make your own responsibilities and working schedule 💥

  • The space to come up with your own ideas and implement them 💜🌟

  • To work in a beautiful historic and fully renovated office in the heart of Utrecht 🏡 & with a flexible hybrid working policy of ( 2 days in the office).✨

  • Since you can work from home, we will provide home office supplies🖥️⌨️

  • 26 vacation days 🌞 + 2 reload days 🍭 based on 40 hours, and on top of this; you are allowed to go for a 3-week-long workcation🍹

  • Company-wide bonus (unless you work in Sales or CS) 💰

  • Having flexible working hours means starting your day between 8.00 - 10.00 am🕰️

  • We want you to be fit - please feel free to use our discounted OneFit subscription.👟🚴On the other hand, you have free & anonymous access to the OpenUp platform and psychologists ☮️

  • Traveling to our office? No problem, we got you covered🚆

  • Saving for old age - yes, we provide you 5% of your monthly base salary 👵👴

  • Channaweekend (yes, we go abroad in 2023 for a long weekend with all the colleagues from all over the world 💜🔥)

  • Additional working conditions like great lunch, massages, in-office bar (Channabar), parties, yoga lessons, sports teams, video games, and many more! 💕👌


How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for interviews. We look forward to hearing from you as soon as possible!

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish. By messaging us you have agreed to a donation of 250 euros to Make-A-Wish. Of course they will be happy with your donation! Could you please send me a confirmation of your donation so we can arrange it?

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