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Sr. Global Content Manager

Utrecht, Netherlands€3,940 - €5,000 per monthMarketing

Job description

You stroll into the office at 9.40 am (yes, that's our flexible working time policy 🚶) and head straight to our Channacantine to grab a coffee ☕ (yes, we have fresh ground coffee machines). There, you find yourself laughing out loud with colleagues about the crazy time we had during our Channaweekend 🎈. As you settle in at your desk, you can't help but be in a good mood because you hear Andreea (Brand Marketing Team Lead) emphasizing how we're not ninjas, rockstars, unicorns, or hunters - we're real people, and that goes way beyond buzzwords! 😂 We genuinely believe in this, and we'd love to have you join us! 😎


Your job

As a Global Content Marketing Manager, you will develop and execute a full-funnel, global content strategy. You will capture demand within our target audience by creating, repurposing, and distributing high-quality content for a global audience.

Your role is to scale our content production globally and create content experiences that connect with our audience. You'll also work on thought leadership content and campaigns, helping Channable become the go-to source for best practices in eCommerce marketing.

Your goal is to drive awareness and desired perception for Channable’s brand. This way you impact every part of the customer journey, and educate and inspire our audience to turn Channable into a loved brand.


Your challenges

In a nutshell: 

  • Lead the shift in our content strategy towards demand generation, including ungated content distribution best practices across different channels like blog, LinkedIn, and YouTube;

  • Ensure our content localization strategy and process are running smoothly and find solutions to make it scalable across 5 regions;

  • Own content distribution to help the shift to a full-blown demand gen strategy;

  • Focus on repurposing existing content in order to help scale our content efforts;

  • Be a driving force for innovation in the content space to make sure Channable’s brand is constantly visible, engaging, and relevant for our target audience and their sales journey;

  • Use a smart, data-driven approach to content by defining clear KPIs that ensure we drive results with a measurable impact. Work with the SEO specialist to undertake regular content gap analysis and audits to understand areas for improving content;

  • Own the website optimization project together with the Creative Lead and the Technical SEO Specialist to ensure our website is ever-evolving according to industry developments;

  • Manage key content projects cross-functionally, working with designers, agencies, and stakeholders to ensure that high-quality assets are developed on time;

  • Collaborate with the Country Marketing, Performance and Product teams to identify and develop content that encourages product adoption, engagement, and advocacy;

  • Analyze content performance, blog engagement, and observe trends in reader behavior.


Your journey at Channable

First 3 months:

  • Understand our business, market, audience, processes, and strategy

  • Audit our content and refine the strategy

  • Map out topics to fit the overall goals

  • Work with the Technical SEO specialist to optimize and create new content

After 6 months:

  • Craft and lead the content strategy for our global campaigns

After 8 months

  • Define a strategy for optimizing our top-performing channels and scaling results



Who are you?

You have:

  • 5-8 years experience in similar content marketing roles;

  • Experience with owning content calendars and creative campaigns;

  • Experience with tracking and measuring impact of copy/content/creative campaigns;

  • Experience in working with insights to craft ideas starting from deep insights and consumer research;

  • Excellent organizational and project management skills;

  • A sense for storytelling and creating engaging content that aligns with our target audience;

  • Good knowledge of content management systems (CMS) is a plus;

  • Excellent mastery of the English language (preferably your first language);

  • You have experience with content marketing for B2B, SaaS companies, start-ups, eCommerce, or another similar industry;

  • Good understanding of Google Analytics or other analysis tools to be able to gain performance insights on produced content;

  • Bachelor's Degree in Communications, Journalism, Marketing, brand management English or related field.


Practical requirements

  • You are living in Utrecht, or at least travel distance to our Utrecht office;

  • You are willing to come to our Utrecht office min. 2 days/week;

  • You are available for at least 32 hours per week.



Who are we?

Channable was founded 9 years ago in the heart of Utrecht. We are now a strong team of +250 diverse individuals, more than 30 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York, and Berlin.


Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at who we are here and on our Instagram, Facebook or Linkedin! Wanna get to know us even more? Give our Culture Playbook a read.


What do we do?

Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.


What do we offer?

  • The salary range based on 40 hours is between gross €3.940- €5.000 per month within a clear career & salary structure 💸💸

  • Extra 8% holiday allowance - 8% of your yearly salary, which is paid on June 1st.

  • Excellent training and onboarding to get to know the tool, our processes, and your colleagues. 😎 After that, you’ll get the trust and responsibility to show what you got. Your buddy will support you throughout the whole onboarding. ✌️

  • Work for a supportive company of +250 international employees! 🙌 🧑‍🤝‍🧑We have an open culture and 'flat' organization where everyone genuinely enjoys helping each other 🤗

  • The freedom to tailor make your own responsibilities and working schedule 💥

  • The space to come up with your own ideas and implement them 💜🌟

  • To work in a beautiful historic and fully renovated office in the heart of Utrecht 🏡 & with a flexible hybrid working policy of ( 2 days in the office).✨

  • Since you can work from home, we will provide home office supplies🖥️⌨️

  • 26 vacation days + 2 reload days 🍭 based on 40 hours;

  • Are you going to become a parent? We think it is important that you spend time with your new born. Enjoy 5 weeks of 100% paid partner leave 👶;

  • We offer a 3-week-long workcation🍹And an extra 3 weeks on top of that if you're an expat living in the Netherlands and want to visit friends and family.

  • Having flexible working hours means starting your day between 8.00 - 10.00 am🕰️

  • We want you to feel good - please feel free to use our discounted OneFit subscription.👟🚴On the other hand, you have free & anonymous access to the OpenUp platform and psychologists ☮️

  • Annual L&D budget of €1000. You can take a great advantage to #grow professionally. 📚

  • Traveling to our office? No problem, we got you covered🚆

  • Saving for old age - yes, we provide you 5% of your monthly base salary

  • Stock Appreciation Rights: eligible employees can get financial profit from Channable success 🗠

  • Channaweekend (yes, we go abroad in June for a long weekend with all the colleagues from all over the world 💜🔥)

  • Additional working conditions like great lunch, massages, in-office bar (Channabar), parties, yoga lessons, sports teams, video games, and many more! 💕👌


How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for at least 2 round of interviews (including an assignment stage). 

Job requirements

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish.


At Channable, we strive to create and foster an environment of belonging and collaboration. We believe in diverse and inclusive teams.

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