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Product Marketer

Netherlands, UtrechtMarketing

Job description

Who are we?

Channable is the beacon in a complex eCommerce landscape. Where eCommerce can be as tangled as a bowl of spaghetti, we make it a piece of cake. We provide an intuitive simple-to-use solution for both feed and PPC management which enables online retailers, brands, and agencies to sell and advertise globally.  Today, 6000+ global customers continue to boost their business to the next level using Channable’s solution. 

In 7 years the Dutch startup has rapidly grown into a company with an international team of over 190 young professionals. While we still have a scale-up vibe, working at Channable also means being part of a professional company. We are the market leader in Benelux and are now conquering the rest of the world, with teams for the US, DACH, Nordics, UK, Iberia, France, and Italy, mostly based in our office in Utrecht but also from our offices in Germany, Spain and New York.  

We are expanding our product marketing team and are looking for our product marketer to globally position, launch and drive adoption of Channable’s (new) products and features.

Job requirements

What will your role be?

After your onboarding, you will be working with one or more of our product teams on a particular product-segment. You will provide key market insights, competitor analysis and customer feedback that brings direction and prioritization to our product strategy and feature development.

During and after the development, you will set up and own the global positioning, messaging, narrative design and the end-to-end GTM process. For the latter, you will plan launch- and activation campaigns by closely collaborating between our content, design, online and country marketing teams, occasionally also with outside agencies.

Lastly, you will enable, train and educate our sales- and customer success teams on new features, and products and assist them with information (USP, Ideal Customer Profile, selling propositions …), marketing assets and pitch materials.

  • Assist and inform our product- and growth teams with relevant market research, competitive intelligence and customer insights for the development, pricing and packaging of new products and features.
  • The development of product positioning, messaging and narrative design based on frameworks such as Jobs-to-be-done

  • The creation of value propositions, USPs, competitive advantages and ideal customer profiles (ICPs) for our different market segments. Present this information in our internal wiki, easy to understand presentations and briefs for our marketing, sales and CS teams.

  • Planning of Go To Market strategies and launch campaigns from target setting, planning, implementation, reporting and retrospective.

  • Train and educate our marketing- and commercial teams on product releases and selling strategies

  • Briefing our content- and design teams to develop appropriate sales- and marketing assets, such as pitch presentations, one-pagers, marketing emails or landing pages to support each stage of the customer journey along the SaaS funnel for sales and customer success.

Who are you?

  • At least 3+ years of experience in (B2B) product management, product marketing or other SaaS marketing role.

  • You have experience in developing (B2B) marketing strategies;

  • You are familiar with launching and activating new products in several target markets;

  • You are experienced in briefing and aligning multiple cross-functional teams and agencies to drive and execute strategies;

  • Strong communication skills, a strategic mindset and ambition to learn and develop;

  • Deep interest in end-user behavior and tool adoption optimization.

What do we offer?

  • Competitive salary with a company-wide bonus
  • A unique and informal company culture, with openness so you can pitch any idea you have (appreciated!)
  • The possibility to take a three week 'workacation'
  • A hybrid working policy (work two days of the week at the office and the rest of the days are flexible)
  • Excellent training and onboarding to get to know the tool, our processes, and your colleagues. After that, you’ll get the responsibility to show what you got. Your buddy will support you throughout the whole onboarding
  • A spot in our beautiful new office in the heart of Utrecht, where lunch and much more is catered daily
  • Great work-life balance and other working conditions; like free Yoga classes, massages, and sports groups. Finish the week with well-deserved drinks with your colleagues at our own office bar!

'For many companies, there is a professional facade you put on for work. I found at Channable that this quickly falls away. Colleagues become your friends and real, open conversations can take place. Because of this openness, I have had the opportunity to work in three positions, all within a year! This has led to tremendous growth for me professionally and I have been able to give my maximum effort to the company. Working, for me, is a learning experience and at Channable you are always encouraged to grow your talents.'

- Vanshj Seth, US Marketing Coordinator & Channacademy host.

Do you want to see more of Channable and your future colleagues? Check out our social media channels like Instagram or Linkedin, and the page about Channable's culture!


Are you the person we’re looking for? Please apply by clicking on the "apply now" button below. If we also see the match, you will be invited for an (online) interview. After the first interview there is one more interview (potentially including a case presentation). Your starting date is flexible, but preferably as soon as possible!

Do you have any questions about this vacancy? Please contact Leo ( If you have any question about the interview process please contact Tim (