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Product Marketer

Netherlands, UtrechtMarketing

Job description

You arrive at the office at 9.40 am (yes, this is our flexible working time policy🚶) and grab a coffee ☕ (yes, we have fresh ground coffee machines) at our Channacantine where you start laughing out loud with colleagues about how crazy our Channaweekend was 🎈. Finally, you are at your desk and are right away in a good mood because you hear Andreea (Global Content Manager) talking about how much we are not ninjas, rockstars, unicorns, or hunters! 😂We're real people and that goes way beyond buzzwords. And yes, we'd love it if you could join us!😎



Your job

We are expanding our product marketing team and are looking for our product marketer to globally position, launch and drive adoption of Channable’s (new) products and features. After your onboarding, you will be working with one or more of our product teams on a particular product-segment. You will provide key market insights, competitor analysis and customer feedback that brings direction and prioritization to our product strategy and feature development.

During and after the development, you will set up and own the global positioning, messaging, narrative design and the end-to-end GTM process. For the latter, you will plan launch- and activation campaigns by closely collaborating between our content, design, online and country marketing teams, occasionally also with outside agencies.


Your challenges

Lastly, you will enable, train and educate our sales- and customer success teams on new features, and products and assist them with information (USP, Ideal Customer Profile, selling propositions …), marketing assets and pitch materials.

  • Assist and inform our product- and growth teams with relevant market research, competitive intelligence and customer insights for the development, pricing and packaging of new products and features.
  • The development of product positioning, messaging and narrative design based on frameworks such as Jobs-to-be-done

  • The creation of value propositions, USPs, competitive advantages and ideal customer profiles (ICPs) for our different market segments. Present this information in our internal wiki, easy to understand presentations and briefs for our marketing, sales and CS teams.

  • Planning of Go To Market strategies and launch campaigns from target setting, planning, implementation, reporting and retrospective.

  • Train and educate our marketing- and commercial teams on product releases and selling strategies

  • Briefing our content- and design teams to develop appropriate sales- and marketing assets, such as pitch presentations, one-pagers, marketing emails or landing pages to support each stage of the customer journey along the SaaS funnel for sales and customer success.


Who are you?

  • At least 3+ years of experience in (B2B) product management, product marketing or other SaaS marketing role;

  • You have experience in developing (B2B) marketing strategies;

  • You are familiar with launching and activating new products in several target markets;

  • You are experienced in briefing and aligning multiple cross-functional teams and agencies to drive and execute strategies;

  • Strong communication skills, a strategic mindset and ambition to learn and develop;

  • Deep interest in end-user behavior and tool adoption optimization. 



Who are we?

Channable was founded 8 years ago in the heart of Utrecht. We are now a strong team of 200+ diverse individuals, more than 30 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York, Spain and Germany.

Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at who we are here and on our Instagram, Facebook or Linkedin!


What do we do?

Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.

What do we offer?

  • The salary range based on 40 hours is between gross €3.200 - €4.800 within a clear career & salary structure 💸💸

  • Excellent training and onboarding to get to know the tool, our processes, and your colleagues. 😎 After that, you’ll get the trust and responsibility to show what you got. Your buddy will support you throughout the whole onboarding. ✌️

  • Work for a supportive company of +210 international employees! 🙌 🧑‍🤝‍🧑We have an open culture and 'flat' organization where everyone genuinely enjoys helping each other 🤗🎉

  • The freedom to tailor make your own responsibilities and working schedule 💥

  • The space to come up with your own ideas and implement them 💜🌟

  • To work in a beautiful historic and fully renovated office in the heart of Utrecht 🏡 & with a flexible hybrid working policy of ( 2 days in the office).✨

  • Since you can work from home, we will provide home office supplies🖥️⌨️

  • 26 vacation days 🌞 + 2 reload days 🍭 based on 40 hours, and on top of this; you are allowed to go for a 3-week-long workcation🍹

  • Company-wide bonus (unless you work in Sales or CS) 💰

  • Having flexible working hours means starting your day between 8.00 - 10.00 am🕰️

  • We want you to be fit - please feel free to use our discounted OneFit subscription.👟🚴On the other hand, you have free & anonymous access to the OpenUp platform and psychologists ☮️

  • Traveling to our office? No problem, we got you covered🚆

  • Saving for old age - yes, we provide you 5% of your monthly base salary

  • Channaweekend (yes, we go abroad in 2023 for a long weekend with all the colleagues from all over the world 💜🔥)

  • Additional working conditions like great lunch, massages, in-office bar (Channabar), parties, yoga lessons, sports teams, video games, and many more! 💕👌


How can you introduce yourself to us?

Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for interviews including an assignment. 

We look forward to hearing from you as soon as possible!

Job requirements

Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish. By messaging us you have agreed to a donation of 250 euros to Make-A-Wish. Of course they will be happy with your donation! Could you please send me a confirmation of your donation so we can arrange it?

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