Product Marketer

Who are we?

Who are we?

Channable is a fast-growing company that was founded 6 years ago. The Utrecht-based startup rapidly developed into a company with an international team of around 150 young professionals. While you can still benefit from the scale up vibe, working at Channable also means being part of a professional company. We are the market leader in Benelux and are now conquering the rest of the world, with teams for the US, DACH, Nordics, UK, Iberia, France, and Italy, (usually) based in our office in Utrecht. We are now looking to further develop our product marketing strategy. Have you always wanted to be the first Product Marketing hire in a scale up? And do you also like the security of a very successful business that will only grow further? Then this is the role for you.

Job description

What will your role be?

Channable offers a great product and has proven this in several markets. Your mission is to make sure that our customers (agencies, webshop owners, and advertisers) and colleagues are fully updated, enthusiastic, and engaged about our product and latest feature releases. You work at the intersection of product, sales, and marketing. You will establish a strong messaging and positioning strategy for our products and features. The goal is to drive demand and usage of our products, taking into account the competitive landscape and our market. By having a deep understanding of our product and environment, you will develop customer focus marketing.

More specifically you will:

  • Build an overall product go-to-market strategy that includes product messaging and positioning that sets new products and features apart from others in the market
  • Communicate the vision and value of new products to the sales and customer success team and develop sales tools that facilitate the selling process
  • Help the commercial and product teams with competitive intelligence that gives the team a deep understanding of the market
  • Define and execute content strategy to support marketing and sales with product-related white papers, success stories, Develop, ROI calculators, templates, and playbooks
  • Define and execute a PR & media strategy to make sure Channable is visible and present at most relevant conferences, blogs, award shows, etc.
  • Providing input and ideas for innovations within marketing
  • Work on customer journeys, metrics, messaging, positioning, and strategy across applicable channels

Who are you?

You take ownership of what you do. When you see an opportunity, you grab it. You are (data)driven and can find creative, simple solutions to complex problems. You thrive at the intersection between several departments. And you’re a good fit for our young, dynamic, and motivated team.

Additionally, there are some things we would like to see in your experience:

  • Excellent written communication skills in English
  • Excellent understanding of the e-commerce marketing world and our industry
  • 4-8 years of experience in product marketing, preferably with B2B saas software
  • Previous experience in scale-up phase
  • You’re available at least 4 days a week
  • You live in (or close to) Utrecht or you’re willing to move here

What do we offer next to a good salary?

  • Informal atmosphere within our internationally oriented company
  • An organization where colleagues are truly open to your ideas
  • The possibility to be creative with our product marketing strategy
  • The opportunity to grow with Channable to unprecedented heights
  • A spot in our beautiful office in the heart of Utrecht, where lunch and much more is catered daily
  • Excellent training and onboarding to get to know the tool, our processes, and your colleagues. After that, you’ll get the trust and responsibility to show what you got. Your buddy will support you throughout the whole onboarding.
  • Great working conditions: free (online) yoga classes, fun activities, and when possible massages and sports groups 
  • As long as we cannot work from our office you will get all the office equipment you need to do your job from home

Do you want to see more of Channable and your future colleagues? Check out our social media channels like Instagram or Linkedin!


Are you the person we’re looking for? Please apply by clicking on the "apply now" button below. We will contact you within 1 week. If we also see the match of your motivation and experience with this position, we will invite you for a first interview. The process consists of three rounds; two regular interviews and one case presentation. The first two interviews are through Google Meet, the third preferably at our office. Your starting date is flexible, but preferably as soon as possible!

Do you have any questions about this vacancy? Please contact Mart (