Online marketer | Paid search specialist

Who are we?

Who are we?

Channable is a fast-growing SaaS company that was founded 7 years ago. The Utrecht-based startup rapidly developed into a company with an international team of more than 150 young professionals. While you can still benefit from the scale up vibe, working at Channable also means being part of a professional company. We are the market leader in Benelux and are now conquering the rest of the world, with teams for the US, DACH, Nordics, UK, Iberia, France, and Italy. Most of us are (usually) based in our office in Utrecht. We are now expanding our online marketing team.

Job description

What will your role be?

We are looking for a search specialist that can help us scale our SEA activities. You will be part of the global marketing team, reporting to the Online marketing manager. Your role will be to take ownership of Channable’s search advertising. That involves designing a SEA strategy, reviewing and optimizing the current Google Ads and Microsoft Ads account structure and digging for new keywords and campaign opportunities. You will optimize ads, keywords, bidding strategies and of course never stop A/B testing to increase growth. Together with a performance marketer you will also be responsible to manage display and Youtube campaigns. You will get support from and will be supporting a team of digital marketers, country marketers, product marketers and designers.
Your responsibilities:

  • Design a SEA strategy suitable to Channable

  • Review and analyze our current Google Ads & Bing Ads account structure

  • Research new campaign opportunities and coordinate content, audiences and creatives

  • Create campaigns that engage, nurture, and grow our prospect base

  • Perform ongoing keyword research including discovery and expansion of keyword opportunities

  • Measure, evaluate and report campaign performance

  • Run continuous A/B tests and optimize campaigns data-driven

  • Coordinate closely with other team members to plan campaigns, create copy and creatives etc.

  • Keep track of the latest trends, developments, new features and restrictions of Google Ads, Microsoft Ads and other search engines

Who are you?

You are an ambitious Search specialist who enjoys discovering growth opportunities and to translate these into new campaigns and experiments. Based on your experience, best-practices and by following the latest trends, you know Google Ads and other platforms backwards. You can analyze the results of your campaigns, draw the right conclusions and know what actions to take. Because of this structured approach you can create compelling campaigns that inspire action. You enjoy working with an ambitious team as well as taking ownership of your own projects.

More practically:

  • You have a passion for online marketing

  • 3+ years track record in managing search accounts (preferably at agencies)

  • You can set up and implement a SEA strategy independently. We do not want to tell you what to do, we want to learn it from you!

  • You have a great understanding of Google Analytics and can turn data into insightful reports and recommendations

  • You are fluent in English

  • Experience in B2B and/or SaaS is a plus

  • You are available 32 to 40 hours a week.

What else do we offer?

  • Competitive salary with a company-wide bonus

  • A unique and informal company culture, with openness so you can pitch any idea you have (appreciated!)

  • An organization where colleagues are truly open to your ideas

  • The opportunity to grow with Channable to unprecedented heights

  • A spot in our beautiful office in the heart of Utrecht, where lunch and much more is catered daily

  • Great working conditions: free (online) yoga classes, fun activities and when possible massages and sports groups.

'For many companies, there is a professional facade you put on for work. I found at Channable that this quickly falls away. Colleagues become your friends and real, open conversations can take place. Because of this openness, I have had the opportunity to work in three positions, all within a year! This has led to tremendous growth for me professionally and I have been able to give my maximum effort to the company. Working, for me, is a learning experience and at Channable you are always encouraged to grow your talents.'

- Vanshj Seth, US Marketing Coordinator & Channacademy host.

Do you want to see more of Channable and your future colleagues? Check out our social media channels like Instagram or Linkedin, and the page about Channable's culture!

Procedure

Are you the person we’re looking for? Please apply by clicking on the "apply now" button below. If we also see the match, you will be invited for an (online) interview. After the first interview, there is an assignment and one more interview. Your starting date is flexible, but preferably as soon as possible!

Do you have any questions about this vacancy? Please contact Max (max@channable.com).