Marketing Manager US

Who are we?

Who are we?

Channable is a fast-growing company that provides a one-stop solution for feed management and PPC marketing that enables online retailers and brands to sell, advertise and market their products globally. In 7 years the Dutch startup has rapidly grown into a company with an international team of over 150 young professionals. While we still have a scale-up vibe, working at Channable also means being part of a professional company. We are the market leader in Benelux and are now conquering the rest of the world, with teams for the US, DACH, Nordics, UK, Iberia, France, and Italy, (usually) based in our office in Utrecht. The US is our biggest growth market and we are looking for a talented B2B marketing manager to strengthen our team.

Do you want to be Captain America at a scale-up? And having the security of a successful business that will only grow further? Then this is the role for you.

Job description

What will your role be?

We are looking for a talented B2B Senior Marketing Manager with a SaaS background. You are a key member of the US team and will help to drive strategic growth. In this role, you will be responsible for the marketing strategy and execution that demand and produce lead generation, brand building, and partner marketing programs to support our strategic goals. You will be part of the global marketing team, reporting to the Head of Marketing. To realize growth you will work together closely with teammates like digital marketers, content creators, designers, and with our sales and product team.

What will you do?

  • Build and launch a US go-to-market strategy;
  • Set marketing strategy appropriate to strategic company goals and objectives;
    Manage campaign execution within committed timelines and budget. Set appropriate success KPIs and track measurements using our martech stack;
  • Raise brand awareness and credibility through a well-coordinated and flawlessly executed PR strategy and plan;
  • Determine and follow lead generation performance metrics, adjusting creative budget and ad spend as needed to reach company goals and increase ROI;
  • Work closely to develop strategic partnerships and joint marketing activities with key partners;
  • Provide analytical data, regular reporting, clear insights, and key learnings that drive decision-making against product roadmaps, art direction, and messaging strategies;
  • Develop and manage marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI.

Who are you?

You have solid SaaS marketing experience and a proven ability to make an immediate impact in a high-growth friendly environment. You take ownership of the growth in our US market. As a strong connector, you know how to inspire your team with market knowledge and creative ideas. Combined with your excellent organizational and analytical skills you're able to execute and love to celebrate successes together.

In more concrete terms, you:

  • Are an English speaker and have excellent written communication skills;
  • Are experienced with B2B marketing acquisition channels;
  • Have 5+ years of professional experience in a similar role- preferably with B2B SaaS software;
  • Have knowledge and experience in the US market. 

Practical requirements

  • You live in the Netherlands, or are willing to move;
  • You are flexible in your working hours. Due to the time difference, you will sometimes work in the evenings together with the rest of the US team;
  • You are available for at least 32 hours per week.

What do we offer?

  • Competitive salary with a company-wide bonus;
  • A unique and informal company culture, with openness so you can pitch any idea you have (appreciated!);
  • Excellent training and onboarding to get to know the tool, our processes, and your colleagues. After that, you’ll get the responsibility to show what you got. Your buddy will support you throughout the whole onboarding;
  • A spot in our beautiful office in the heart of Utrecht, where lunch and much more is catered daily (when we are back);
  • Great work-life balance and (hopefully soon again) other working conditions; like free Yoga classes, massages, and sports groups. Finish the week with well-deserved drinks with your colleagues at our own office bar!

'For many companies, there is a professional facade you put on for work. I found at Channable that this quickly falls away. Colleagues become your friends and real, open conversations can take place. Because of this openness, I have had the opportunity to work in three positions, all within a year! This has led to tremendous growth for me professionally and I have been able to give my maximum effort to the company. Working, for me, is a learning experience and at Channable you are always encouraged to grow your talents.' 

- Vanshj Seth, US Marketing Coordinator & Channacademy host.

Do you want to see more of Channable and your future colleagues? Check out our social media channels like Instagram or Linkedin!


Are you the person we’re looking for? Please apply by clicking on the "apply now" button below. If we also see the match, you will be invited for an (online) interview. After the first interview there are two more rounds including a case presentation. Your starting date is flexible, but preferably as soon as possible!

Do you have any questions about this vacancy? Please contact Mart (