Marketing Manager Italy
Netherlands, Utrecht€2,800 - €3,500 per monthMarketing
You arrive at the office at 9.40 am (yes, this is our flexible working time policy🚶) and grab a coffee ☕ (yes, we have fresh ground coffee machines) at our Channacantine where you start laughing out loud with colleagues about how crazy our Channaweekend was 🎈. Finally, you are at your desk and are right away in a good mood because you hear Andreea (Brand Marketing Team Lead) talking about how much we are not ninjas, rockstars, unicorns, or hunters! 😂We're real people and that goes way beyond buzzwords. And yes, we'd love it if you could join us!😎
We do marketing to marketers, which means that at Channable we provide a solution for savvy digital marketers around the world to manage thousands of ads, campaigns, and channels in one place, meaning more time, and zero headaches.
Our curious and young community is eager to learn more about the eCommerce landscape, automation, growth hacks, and of course, to connect with like-minded people with the same creative energy and passion to exchange ideas. And here's where you came in!
As the new Italian Marketing Community Manager, you will be focused on attracting new members from the Italian region to join our online global community, as well as managing our marketing activities designed to inform and delight our Channa partners.
Build the regional marketing strategy focusing on driving brand awareness and inbound revenue growth by leading programs and marketing activities in multi-channel campaigns focusing on the Italian region;
Develop and execute marketing activities to engage our target persona, conveying a cohesive narrative through both online channels (e.g., content marketing, emails, webinars, meetups, network sessions, or other scalable virtual experiences) and offline channels (e.g., local editions of the Impact Cube, trade shows, conferences, event promotion, exclusive field events for agencies, training days );
Manage our global Online Community, focusing on our target persona group (customers and prospects) to increase brand awareness, education, and engagement, by building and scale programs that drive membership, engagement, product innovation, and feedback;
Manage the localization of global activities regionally, working with our translation agency, making sure the final content is published, suitable for the local needs, and SEO proof;
Develop and execute multichannel marketing campaigns and promotional plans, involving local partners (e.g. co-marketing activities), thought leaders, relevant local media, and review sites, maximizing the return on investment in media buying and marketing spending;
Work in close collaboration with internal teams (Sales, CS, Brand, Product, and Growth Marketing), as well as external agencies to implement the regional marketing plan;
Manage the local marketing budget, presenting up-to-date project status;
Monitor, track, and report on feedback, engagement, and the number of active members, building dashboards within Hubspot, Monday.com, and Google Analytics to make reporting seamless and actionable.
Who are you?
2-4 years of experience in a similar role, running, building, and cultivating a community, preferably in SaaS / B2B environment;
Have a bachelor’s or master’s degree. e.g. in communication, journalism, marketing, and brand management;
Organized, highly skilled in project and people management, being able to coordinate different projects simultaneously;
Strategic thinker, but with a hands-on attitude;
Good communication skills;
Energetic, independent, and with a positive attitude;
Happy leading projects, in close collaboration with a pull of colleagues, from different departments (Brand, Growth, and Product marketing teams, besides the regional Sales and CS teams), as well as external agencies and freelancers;
Data-driven, always on top of your budget, regional metrics (Google Analytics, Hubspot), and results without technical assistance;
Professional level of Italian language (C2 level);
Excellent mastery of the English language;
Are available for at least 4 days a week;
Live in (or close to) Utrecht, or willing to move.
Your journey at Channable
First 3 months
Understand our business, market, audience, processes, and strategy;
Map out our marketing efforts so far, checking learnings, studying the metrics, and connecting with partners (agencies, associations, 3rd media);
Take the first steps in the planning process - Italian marketing calendar 2023.
After 6 months
Own the marketing calendar and execute the strategy to engage local agencies in our community;
Executing the first activities related to the local media partners, sponsorships, and local events;
Analyze the performance of our activities and craft an optimization plan.
After 8 months
Focus on community management: build and scale programs that drive membership, engagement, and use the outcomes to feed product innovation, and feedback cycle.
Who are we?
Channable was founded 8 years ago in the heart of Utrecht. We are now a strong team of 200+ diverse individuals, more than 30 nationalities, a brand new HQ in Utrecht, serving customers all over the globe, and operating from other offices including New York, Spain and Germany.
Joining Channable means you’re looking for a bit more than just a job. We like spending time with each other. Be that in the office, our Channabar, or in one of our internal chats. We’re open minded and down-to-earth people. We’re super proud that everyone adds their own special spice to Channable’s culture. Diverse as we are, we all share our love for growth, to help, to take ownership, and create an awesome journey together. Feel free to take a further look at who we are here and on our Instagram, Facebook or Linkedin!
What do we do?
Channable is a fast-growing B2B SaaS platform that offers a fully integrated way to market your products online. We empower marketers and online businesses to manage, scale, and optimize their marketing.
What do we offer?
The salary range based on 40 hours is between gross €2.800 - €3.500 within a clear career & salary structure 💸💸
Excellent training and onboarding to get to know the tool, our processes, and your colleagues. 😎 After that, you’ll get the trust and responsibility to show what you got. Your buddy will support you throughout the whole onboarding. ✌️
Work for a supportive company of +220 international employees! 🙌 🧑🤝🧑We have an open culture and 'flat' organization where everyone genuinely enjoys helping each other 🤗🎉
The freedom to tailor make your own responsibilities and working schedule 💥
The space to come up with your own ideas and implement them 💜🌟
To work in a beautiful historic and fully renovated office in the heart of Utrecht 🏡 & with a flexible hybrid working policy of ( 2 days in the office).✨
Since you can work from home, we will provide home office supplies🖥️⌨️
26 vacation days 🌞 + 2 reload days 🍭 based on 40 hours, and on top of this; you are allowed to go for a 3-week-long workcation🍹
Company-wide bonus 💰
Stock Appreciation Rights: eligible employees can get financial profit from Channable success 🗠
Having flexible working hours means starting your day between 8.00 - 10.00 am🕰️
We want you to be fit - please feel free to use our discounted OneFit subscription.👟🚴On the other hand, you have free & anonymous access to the OpenUp platform and psychologists ☮️
Annual L&D budget of €1000. You can take a great advantage to #grow professionally. 📚
Traveling to our office? No problem, we got you covered🚆
Saving for old age - yes, we provide you 5% of your monthly base salary
Channaweekend (yes, we go abroad in 2023 for a long weekend with all the colleagues from all over the world 💜🔥)
Additional working conditions like great lunch, massages, in-office bar (Channabar), parties, yoga lessons, sports teams, video games, and many more! 💕👌
How can you introduce yourself to us?
Are you interested? Please apply by clicking on the "apply now" button below. Please send your application in English. If it's a match, Judit will get in touch with you for an introduction call. After that, you'll be invited for 2 round of interviews.
Contact by job agencies and recruiters will not be appreciated. Each recruiter or headhunter who approaches us agrees with a donation of €250 for Make-A-Wish.
At Channable, we strive to create and foster an environment of belonging and collaboration. We believe in diverse and inclusive teams.