Global Content Manager

Who are we?

Who are we?

Channable is the beacon in a complex eCommerce landscape. Where eCommerce can be as tangled as a bowl of spaghetti, we make it a piece of cake. We provide an intuitive simple-to-use solution for both data feed management and PPC which enables online retailers, brands, and agencies to sell and advertise globally. Today, 6000+ global customers continue to boost their business to the next level using Channable’s solution.

In 7 years the Dutch startup has rapidly grown into a company with an international team of over 150 young professionals. While we still have a scale-up vibe, working at Channable also means being part of a professional company. We are the market leader in Benelux and are now conquering the rest of the world, with teams for the US, DACH, Nordics, UK, Iberia, France, and Italy, (usually) based in our office in Utrecht.

We are looking for a Global Content Manager to strengthen our global marketing team. Do you like to build our brand globally? And are you not afraid to get your hands dirty? Then this is the role for you.

Job description

What will your role be?

You will be a guru in the field of content and branding! A strategist but also a creative copywriter. Your role is to create a content strategy that deeply connects with our audience. You will constantly find new ways to engage with our persona’s. Your goal is to drive awareness and desired perception for Channable’s brand. This way you impact every part of the customer journey. You will challenge perceptions, educate and inspire our audience and colleagues to turn Channable into a loved brand. Ultimately, helping Channable to be recognized as the number one PPC automation & feed management solution for eCommerce businesses globally. This position is part of the global marketing team, reporting to the Head of marketing.

More concrete you will:

  • Lead the multi-platform content efforts by creating and assisting a unified content and social strategy that helps us build a recognizable brand across all of our target markets
  • Write scripts for brand campaigns, and educate country marketers with creating content that aligns with our tone of voice and brand
  • Set up a smooth process for hero and hygiene content planning and management
  • Be a driving force for innovation in the content space to make sure Channable’s brand is constantly visible, interesting, and relevant for our target audience and their sales journey
  • Using a smart, data-driven approach to content by defining clear KPIs that ensure we drive results with a measurable impact. You continuously monitor the performance of content and campaigns and make suggestions on how to optimize them
  • Work closely with the video & design team, country marketers and manage external agencies and freelancers

Who are you?

As a skilled strategic copywriter, you have a deep understanding of brand and content strategies. You love creating irresistible brands, using your creativity and curiosity to continuously drive the impact of content to new heights. With your hands-on mentality and excellent communication, you drive projects via collaboration and engaged colleagues. More concrete we expect you to have:

  • 5-8 years experience in similar content roles
  • Experience with digital brand campaigns creation
  • Experience with tracking and measuring the impact of copy/content/creative campaigns
  • Experience in working with insights to craft ideas starting from deep insights, human truths, and consumer research
  • Excellent organizational skills and project management
  • Excellent mastery of the English language (preferably your first language) and are a genius copywriter in English.
  • Bachelor's Degree in Communications, Journalism, Marketing, brand management English or related field.

What do we offer?

  • Competitive salary with a company-wide bonus
  • A unique and informal company culture, with openness so you can pitch any idea you have (appreciated!)
  • Excellent training and onboarding to get to know the tool, our processes, and your colleagues. After that, you’ll get the responsibility to show what you got. Your buddy will support you throughout the whole onboarding
  • A spot in our beautiful new office in the heart of Utrecht, where lunch and much more is catered daily
  • Great work-life balance and other working conditions; like free Yoga classes, massages, and sports groups. Finish the week with well-deserved drinks with your colleagues at our own office bar!

'For many companies, there is a professional facade you put on for work. I found at Channable that this quickly falls away. Colleagues become your friends and real, open conversations can take place. Because of this openness, I have had the opportunity to work in three positions, all within a year! This has led to tremendous growth for me professionally and I have been able to give my maximum effort to the company. Working, for me, is a learning experience and at Channable you are always encouraged to grow your talents.'

- Vanshj Seth, US Marketing Coordinator & Channacademy host.

Do you want to see more of Channable, our unique culture and your future colleagues? Check out our social media channels like Instagram or Linkedin, and the page about Channable's culture.


Are you the person we’re looking for? Please apply by clicking on the "apply now" button below. If we also see the match, you will be invited for an (online) interview. After the first interview there are two more rounds including a case presentation. Your starting date is flexible, but preferably as soon as possible!

Do you have any questions about this vacancy? Please contact Tim (